#causewaydigital

Generating traffic to your website is just the first step. Smart businesses and brands take their marketing one step further by understanding more about their audience and focusing the key website actions, or goals, that matter most. Using data from a variety of free Google tools, you can develop a better understanding of your audience, the channels they use to find your website, your most popular content, and what goals visitors are trying to achieve. This knowledge can help you make better decisions about your marketing efforts and drive business growth.

At this free workshop, you'll learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

In this session we’ll introduce several topics, including:

Identifying business goals and how you plan to use your online presence to achieve them

Incorporating data into your marketing plan

Selecting tools to help you find the answers you need

Google tools we'll cover include:

Google Analytics

Google Tag Manager

Google Search Console

Google Trends

Google My Business

Google Ads