Postcard issued by U.S. record label Capitol in 1992 promoting the Crowded House songΒ βItβs Only Natural,β the fifth single from the bandβs 1991 album, Woodface.
Since there is no postmark or address on this card, I must have picked it up at a record store, probably Newbury Comics.
The wood-grain pattern on both sides of this glossy, color postcard is the clear reference to Crowded Houseβs Woodface album. It was a bit of a letdown compared to their previous LP, the dark and moody Temple of Low Men, which remains my favorite of theirs.
Even though Crowded House are a famous band, I still find it hilarious that this song alone has its own Wikipedia page, On it I learned thatΒ βItβs Only Naturalβ was released solely as a promotional single in the U.S. Kind of strange for a single you couldnβt actually buy in stores, but Iβm sure the desired outcome by Capitolβand, by extension, all record labelsβwas for people to simply buy the album.









