#candies

Cnetizens: The older generations truly had such great design taste.

(This whole thread kicked off after international users on X marvelled at White Rabbit candy wrappers, and Chinese netizens found this and shared what art style and design aesthetics looked like back around the 1960s-1980s on xiaohongshu.）

Old designs posted by cnetizens(cr蝎虎郎子，應永會YINGSTAR，字游漫步，飞雁faye)

And old art styles during those days(cr三口草莓):

Chinese netizens also shared today’s White Rabbit candy, which features many different flavors and cross‑overs with multiple IPs(cr六角盐，骨架).

大白兔奶糖(dabaitu naitang)/White Rabbit Creamy Candy is one of China’s most iconic nostalgic milk candies. The iconic red‑blue‑white wrapper of White Rabbit Creamy Candy was finalized in 1959. Its vintage‑styled wrappers are widely admired online, and the brand now rolls out new flavors and IP collaborations. 金丝猴奶糖(jinsihou naitang)/Golden Hair Monkey Creamy Candy is another beloved classic Chinese milk candy from the 1990s. Wowo Creamy Candy also officially launched in 1991 and blew up in popularity throughout the 1990s. Together with White Rabbit and Golden Monkey, it formed the big three iconic domestic milk‑candy brands. Its signature wrapper bears a brightly colored rooster. The same brand also made Jiajia Creamy Candy, whose packaging featured a little monkey. Alongside White Rabbit, they carry warm childhood memories for generations of people in China.

That said, White Rabbit creamy candy remains a big‑seller to this day, while Golden Monkey and Wowo milk candy has faded into history. Many people find it a real shame, as its flavor was just as good as White Rabbit’s. Lots of people also recall that early‑edition White Rabbit candies were really soft. For some unknown reason, the recipe was changed later, making the candy much harder. You have to let it sit in your mouth for a while for it to soften up.