#cagrowth

1. Stay Consistent with Your Descriptive Content

Search engine optimization investments can have long-lasting high-impact results only if you start with a solid set of underlying product data. Think about it: If you’re constantly changing your product descriptions to optimize for search terms, at some point you might not even recognize the description of your own product. Build a sort of CRM for your products (in a PIM solution) first. Optimize from there. - Kristin Naragon, Akeneo

2. Use AI To Elevate Your Search Capabilities

Business development leaders can enhance lead generation by optimizing SEO with AI-driven keyword research, quality content, and technical SEO. As AI evolves in platforms, leveraging local SEO, AI-powered analytics, and integrating SEO with CRM is crucial for better keyword targeting and nurturing leads. - Bob Reny, Dot Ai

3. Create An SEO Plan Specific to Your Goals

You must conduct SEO strategies like thorough keyword research, regularly publishing high-quality, valuable content, and optimizing on-page elements. It is also essential to build high-quality backlinks, improve local search and create a mobile-friendly website. During this process, you'll also be able to improve your website’s technical aspects, such as site speed, security (SSL), and a clean URL structure, which can significantly enhance your customer base. - Praveen Tripathi, HCLTech

4. Team Up with Social Influencers to Increase Credibility

Business development leaders and teams can elevate their lead potential and expand their base with SEO by innovatively leveraging emerging trends, harnessing AI for predictive SEO analytics, fostering dynamic content strategies, optimizing for voice search, enhancing user-generated content, and collaborating with influencers to amplify reach and credibility. - Thasha Batts, Pinnacle Global Network  

5. Ensure Content Is Optimized to Attract a Global Audience

Biz dev leaders and teams utilize International SEO to ensure that the content is optimized for different countries and languages to attract global traffic and grow the client base across targeted regions. International SEO mandates a broader approach that includes adding hreflang tags, content localization, local backlinks building, technical adjustments, and continuous performance tuning. - Salice Thomas, Wipro Limited

6. Focus On Including Long-Tail Keywords in Your Content

At Donorbox, 70% of our leads come from SEO, driving over 3.5 million unique visitors to our site. The key is intent; potential customers actively seek solutions to their burning desires or challenges. Focusing on targeted long-tail keywords is crucial for attracting high-value customers. Creating content that genuinely helps people and addresses their intent—rather than writing fluff—is vital. - Raviraj Hegde, Donorbox

7. Find Out Which Industry Events and News Clients Care About Most

SEO helps biz dev leader zone in and concentrate on their key top-of-funnel activities and quality leads to the most effective ways in which to grow the base. Identify the key trends, words, events and news that your industry leads and potential clients focus on today. For example, in the banking and in Digital Marketing Agencies in California that may include digital, privacy, regulation, and risk. In retail, it can cover customer personalization, targeted marketing, just-in-time delivery approach, and much more. - Archana Rao, Innova Solutions

8. Develop An Expertise Hub on Your Website

Biz development teams can leverage SEO by creating an Expertise Hub on their website. This hub features tools, industry analyses, and content like webinars, podcasts, and infographics tailored to top-searched topics. Integrating AI chatbots for real-time engagement and partnering with thought leaders for co-created content boosts credibility, expands reach, and significantly enhances lead generation. - Richard Lindhorn, VivoAquatics Inc.

9. Avoid Wasting Web Traffic Information