#buyerbehaviour

Psychological factors include motivation, perception, learning, beliefs and attitudes. Motivation Motivation is defined as the drive to satisfy a need. Some motives are socially learned (e.g. wanting to get married) and others are instinctive (e.g. eating when hungry). Many motives are unconscious but active in that they influence everyday buying behaviour. Many theories of motivation have been developed to explain why consumers behave in certain ways. Notables are theories of Marshall, Freud, Veblen, Herzberg and Maslow. Read more: https://www.entrepreneurshipsecret.com/how-psychological-factors-affects-consumer-behaviour/ Read the full article

The combinations of cultural, social, personal, and psychological factors, which are largely uncontrollable, are known to affect consumer behaviour. The marketer's task is to devote enormous efforts into understanding how these factors interplay and ultimately, how they influence purchase behaviour. Cultural Factors Culture, that is, the way of life of a particular group of people, largely determines what people want and the way they behave. For instance, the Nigerian culture in Africa is distinct and different from the Italian culture in the Europe and this influences products, pricing and media preferences. Read more: https://www.entrepreneurshipsecret.com/crucial-factors-affecting-consumer-behaviour/ Read the full article

A buyer's set of personal characteristics such as age and life cycle stage, occupation and economic circumstances, lifestyle, and personality have implications for marketing decisions. Age and Stage in the Life Cycle Age is an important determinant of buyer behaviour with products like food, clothing, shoes and cars appealing to different age groups. In the same vein, consumption and behaviour is Influenced by the family life-cycle (FlC). Wells and Gubar (1966) proposed a nine-stage FLC that highlights the different and changing financial situation and priorities of the family as it moves through the nine stages. These stages include: Read more: https://www.entrepreneurshipsecret.com/how-personal-factors-affects-consumer-behaviour/ Read the full article