OOH Advertising
I conducted research on out-of-home advertising to refresh my understanding of key aspects in promoting a product or service to an audience. One standout observation was that the most successful and memorable ads are those that engage with the audience, inspiring them to interact or share images on social media. An example of this is the Dracula ad that transforms into a scary shadow at sunset.
This insight led me to consider the importance of identifying where Gen Z spends most of their time and what visual elements would capture their attention. As a result, we are exploring the idea of advertising our concept in locations where Gen Z frequently waits for public transport, such as using Adshels or wall posters in metro stations.
Additionally, we brainstormed the idea of designing stickers placed in areas where a person might give an 'ick.' One concept involved placing a sticker on stairs with the message 'don't trip over, you might give an ick.' However, upon reflection, we realised this idea could be interpreted as an insult and lacks a clear connection to our main messages about dating, clicking with people, or celebrating a 10-year anniversary. We are considering alternative ideas that not only stand out but also effectively communicate the core messages of our campaign.
All you need to know about out of home advertising in 2023.
