#bsm107

At the conclusion of round 11 of the AFL season, Gillon McLachlan released an article I saw on the AFL website, thanking fans for attending games so far in 2022. After two seasons of COVID-19 affected football with games postponed and shifted, players moved into hubs and on occasion no crowds, Gil thanked the public for their continued support, passion, and loyalty. website article from the AFL. 

The key points noted at the top, “Gillon McLachlan: Thanks to our fans, 2.7 million times over,” the title read. The title references the 2.7 million fans that have attended the footy thus far this season, sending a key message to the public that their support in the return to footy does not go unnoticed. Throughout the release Gil is able to set the tone he is trying to convey, in essence encouraging the fans to continue to buy tickets and that they are an important part to the success of our game. It’s kept interesting throughout highlighting the crowd numbers during the season, mentioning that “of our top six crowds this year, Carlton, Richmond or Essendon have featured in every one of those matches.” 

On March the 26th, the Professional Darts Corporation announced that in August 2022, they will be heading down under for a tour of Townsville, Wollongong, and Hamilton New Zealand. Sponsored by PalmerBet, the world’s top darts players will compete in a trio of events beginning in Queensland at the Townsville Entertainment and Convention Centre. 

Said by PDC chief executive Matt Porter in the release on the PDC website, “"Australia has always been a popular destination on the World Series of Darts tour since we first visited Sydney in 2013, and we're already excited about our 2022 tournaments.” Initially set to be in 2020, the tour had to be moved back due to COVID-19 restrictions, so the release of this news in 2022 becomes important to re-engage with fans to remind them the tour is back on this year. Through their media release, they listed times, dates and most importantly the release of tickets and the links on where to purchase them. The PDC used social media across Twitter, Instagram, Facebook, and their website to release the details. Some of the top darts players in the world will feature including Michael Van Gerwen, Peter Wright and Gerwyn Price, further boosting the spectacle and possible success of the tour. In conclusion I thought the release was good, accompanied by good graphics to grab the readers attention. 

On April the 12th, 2022 it was announced that Victoria will host the 2026 Commonwealth Games – the 6th time in Australia.

 Announced on their socials, and Sixteen sports along with their locations have already been named. In Week 7 of class, we learnt about how an organisation understands the brief they’ve been given. What they look for, the key components, timings, budget, and purpose to name a few. In relation to Commonwealth Games Australia announcing the return of the games, the overall purpose of the brief would be to reach as many Australian’s as possible to inform them that the Games are coming home. It is to build anticipation and excitement, especially since these particular games will involve a more regional feel as sports are held across multiple cities in Geelong, Bendigo, Ballarat, and Gippsland. A brief is often based on a need – the simple one here being to communicate a message with the publics. The key messages for this brief would have included when the games are, where and what to expect from the announcement. 

The NHL released a campaign on their socials – website, Twitter, Instagram – announcing the upcoming Stick Tap for Service campaign in June 2022.

Partnering with the Navy Federal Credit Union, the NHL is encouraging fans to nominate someone they know who is connected with the U.S. Military that have made a positive impact on the community. In week 5 we learnt about why organisations use their public relations to benefit all involved, and in relation to this case it is to tell a story and help create and continue an ongoing conversation around the importance of the military servants in the US. The overall goal of this campaign is to highlight those that make an impact in the community, whilst rewarding one with a grand prize of Stanley Cup tickets in addition to $30,000 to the charity of their choice. Their release asked, “why Stick Tap,” underneath explaining that “fans know that a tap of hockey sticks between players, on the ice or against the boards, is a sign of approval or applause. We're translating that into a way to acknowledge the incredible contributions of hockey fans and military members with NHL Stick Tap for Service™.” 

Pictured below is a military jersey the NHL do every season