#brushtimeconfessions

we’ve heard from countless parents that brush time is a battle. kids don’t want to brush, and parents resort to all sorts of crazy antics to get the job done.  anything from bribery, to guilt, to threats are fair game, and it also usually means giving them overly sweet, overly bright, artificially flavored + dyed pastes because it’s just not worth the fight.

here at hello, we believed there could be a better way.  toothpaste so delicious kids would rush to brush.  but delightfully for you, mom + dad, also as natural as we could make it, without the artificial ingredients in most kids pastes.

photo cred: Heather P.

of course, we also appreciate a good laugh, so we’ve gathered some of the craziest #brushtimeconfessions we could find, from real stories shared by moms + dads just like you.  you’ll see them come to life in both the funny scripted videos we’ve created, as well as actual photo booth confessionals from parents hanging with us at the Dad 2.0 Conference earlier this year.

we know we’ve only scratched the surface and there are all sorts of hilarious stories out there.  if you’re willing to share your #brushtimeconfessions with us, we’re willing to bribe you with chances to win hello goodies, like our brand new fluoride free watermelon kids paste. ;)

make sure you follow along on Facebook , Twitter, and Instagram to watch the #brushtimeconfessions videos to find out how you can share yours for chances to win.