Coca-Cola Named Most Polluting Brand On Earth For Second Year !
In a global audit of plastic waste conducted by the Break Free From Plastic movement, Coca-Cola was found for the second year in a row to be the top polluting brand worldwide.
The multinational beverage giant is accountable for more plastic waste than the next three biggest polluting companies combined.
In a new annual report compiled by 72,000 volunteers of the Break Free From Plastic movement, Coca-Cola was labelled the world’s biggest plastic polluter out of 8,000 brands audited.
Of the 37 countries across 4 continents surveyed, the company was accountable for 11,732 pieces of plastic litter – more than Nestle, PepsiCo and snack purveyor group Mondelez International combined.
Coca-Cola was the top source of plastic in Africa and Europe, and the second biggest source in Asia and South America.
Despite these public green campaigns, what Break Free From Plastic’s global audit indicates is that these perhaps amount to nothing more than marketing techniques, according to some eco-activists.
Alongside their poor record for plastic pollution on coastlines around the world, a leaked audio tape obtained by The Intercept recently revealed how Coca-Cola-backed organisations attempt to block recycling policies.
Lead image courtesy of Will Rose / Greenpeace
https://www.breakfreefromplastic.org/globalbrandauditreport2019/