#brandexperiences

Sorry for the lack of posts but technical difficulties and a vacation are clearly important!

Besides the internet being classified as a public utility, the future of media has never been more up in the air.  How to reach a consumer in the most effective manner possible is where we're all heading.

The below article talks about that changing landscape with marketers needing to focus on brand experience than simply pushing messages at consumers and hoping they interact.  It's not about the destination anymore, its about the journey.  While that sounds cliched, how many times have you been influenced by a facebook post, a friend recommendation, or a viral video and experience that may impacted your feelings towards a product?

its more than avatars and fake worlds to interact with.  a brand must have avenues for consumer engagement practically everywhere their consumer goes