Milkstar
College project
Info
First, I'll say in short, the base is in ordinary language, not business, so it was just necessary for the task. The theme of space is based on all sorts of stories about cows abducted by aliens, initially I wanted to do something related to drinks and make it look cool, so here's an adventurous idea. I don't like some of the design solutions myself, but the teachers insisted on them.
About the brand
The brand specializes in the production of healthy milkshakes. The main goal is to demonstrate to children from an early age that it is right and modern to lead a healthy lifestyle. Space was chosen as the key theme of the brand because it symbolizes the infinity of possibilities and the desire for new discoveries. In addition, space attracts children and teenagers with its mysterious atmosphere.
About the mascots
The company's mascots are represented by two space travelers who strive for a healthy lifestyle against hostile aliens. The first character — the Mooscida cow, stolen from Earth as a child and named in honor of the star. The final feature of her look is purple sunglasses that accentuate her a leader and a brisk nature.
The second character is a piggy from the planet Oinkpiter named Yin. The name refers to the Chinese zodiac sign, which corresponds to the space theme of the project and the image of a pig. The character has a rounded shape and pink color. Purple eyes are directed in different directions, which emphasizes the childish and perky nature of the image. The triangular ears are turned down
The range of flavors
It is provided that cocktails are prepared on the basis of plants from other planets, which is reflected in the names tastes. Mincolate (mint with chocolate), Charmamel (caramel with chamomile), Nettilla (nettle with vanilla), Charberries (charbets with strawberries). The second ingredient of each flavor enriches the drink with useful vitamins, and non-standard names they help to attract the attention of the target audience.
