Fill me in. What is this new thing we're watching? Who is BA? Who is Claire? Who is Brad? We clearly like them? I always trust your opinion and my sister was supposed to hang out with me tonight but is going out with her high school friends instead so I need something to watch since she ditched me. Is this show on Netflix or something?
Lol your sister is about to miss out on the best entertainment around. OK so BA is short for Bon AppƩtit which is a really dope culinary magazine that has been around since like 1950 or something. Anyway, they eventually started expanding into video content when everyone in the print world did so maybe 6-7 years ago or something like that. You know how a lot of restaurants and culinary magazines have "test kitchens" where they develop the recipes they either sell or print every month? Well after a period of trial and error and weird stuff they eventually started shooting videos in their test kitchen. At the beginning they were like what I can only describe as "Tasty videos but instead of just hands and music you would actually see the talking head giving you the recipe and talking to you."
The writers/editors for the magazine are obviously also recipe testers so they were the first ones that started to host these little cooking videos. I think Carla and Claire were the first two to actually start doing them. Anyway so Claire was a full time Senior Food Editor at BA. She's a nerd with three degrees (one of them from Harvard). She can cook anything and has videos ranging the scope of savory and pastry but she really especializes in pastry.
Eventually BA started trying to expand their content and they were like "What would happen if we had one of our chefs try to recreate junk food in our fancy test kitchen?" That's how Claire's show Gourmet Makes started in 2017 and we've all been blessed infinitely since then. Basically every episode Claire is assigned a snack food of some kind (Twinkies, Cheetos, Pop Tarts, Cheeze Its, Snickers, etc) and she has to reverse engineer it and make it "gourmet". The videos started at like 13 minutes per episode and like three years later we're up to full on 40 minute episodes because they're the pinnacle of entertainment.
Claire is basically a grumpy house cat who goes through multiple entire existential crises every episode. Like...she actually truly does hate the show which makes it 10000000% more entertaining. She hates it so much that she actually said "FUCK THIS!" and quit BA in 2018. After a very nerve-wracking hiatus for all of us they somehow convinced her to come back just to host the show and make some other guest appearances but not as a full time employee because she wasn't having any of it anymore lol.
Her videos are CRAZY popular and they've made her some weird internet sensation. All her videos trend on YouTube the day they're dropped. She gets crazy amounts of views on her videos compared to literally anything else BA does. Goes to show how truly cool/funny she is. You legitimately can't help but love her and want to protect her from evil snack foods at all costs.
The best part of what has come to be known as the "BA Cinematic Universe" in the fandom is not the content of the actual videos. Am I ever going to make a homemade M&M in my entire life? Never. But legitimately every single person who works at the BA Test Kitchen is a character so good that no writer could've come up with in a fictional world so the shows/episodes have expanded to become this weird, real life, work place sitcom that is just as rich and detailed as any fictional show I've ever watched. And not a damn second of it is scripted.
They each have their own shows now but they all happen in the same place so it's literally just like watching the same show for hours even though one "episode" was about how to make a Twix and then the next "episode" I'm watching someone blindfolded and the next "episode" is a giant fluffy hyperactive man who can't properly pronounce a single word in the English language pickling some eggs. And all the jokes cross over from show to show because everyone appears in each other's show anyway so it truly is the Cinematic Universe Marvel wishes it had š
That brings us to our giant golden retriever in human form: Brad. Imagine the absolute antithesis to Claire in every way...you have Brad. That's exactly why they're lightning in a bottle together. They carry the entire BA video enterprises on their tired backs. Brad is just...Brad. I don't even know how to describe him because I wouldn't do him justice.
Honestly, I've given you enough context and background info already. You need to witness it for yourself now. Here's a playlist with all the episodes of Gourmet Makes. I promise you, you won't regret it.
https://www.youtube.com/playlist?list=PLKtIunYVkv_RwB_yx1SZrZC-ddhxyXanh
There's only 33 episodes and more than half of them are less than 20 minutes long. Start from the oldest cuz if not you'll be lost with all the running jokes. When you're done with GM watch Brad's shows. They're called "It's Alive" and "It's Alive: Going Places." After that there's still like 30 other shows from all the other people you'll be introduced to along the way and hundreds of other videos/hours of content. But you won't even need to be prompted to watch them. Everyone is so great that you'll want to do it anyway cuz its genuinely shit that puts you in a good mood. It's been my Happy Juice for years now lol It's why the internet loves the BACU haha