The invention of the category gender announces the arrival of the new pharmaco-pornographic regime of sexuality. Far from being the creation of 60s feminism, the category of gender belongs to the bio-technological discourse from the 1950s. "Gender," "masculinity," and "femininity" are inventions of the second World War that would see their full commercial expansion during the Cold War, along with objects such as canned food, the computer, plastic chairs, nuclear energy, television, the credit card, the disposable pen, the bar code, the air bed, and the artificial satellite.
-- Paul Preciado, "The Pharmaco-Pornographic Regime"













