The travel industry has experienced a profound transformation in recent years, driven by a wave of innovative European startups challenging the status quo. As travel prices increase, more people look for budget-friendly travel options. Platforms such as booking.com, one of the European leaders, and Expedia, a renowned American travel company, offer all types of accommodations… This content is for…

Bidroom: New UK hotel booking website 'gives OTAs the boot'

The co-founder of a new booking website that allows hotels to bid for guests believes the current Online Travel Agency (OTA) model is an 'unsustainable, tangled web that only serves the intermediates'.