How Beretta survived nearly 500 years of family ownership to become the world's oldest firearms manufacturer and a global leader.

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How Beretta survived nearly 500 years of family ownership to become the world's oldest firearms manufacturer and a global leader.

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Beretta M9A4
Beretta is a beautiful name.
Beretta apx a1 carry

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The Beretta 686 Silver Pigeon I remains one of the most respected over-and-under shotguns in 2026. Combining a proven action, excellent handling, durable construction, and classic styling, it appeals to both hunters and clay shooters alike.
Its low-profile receiver, smooth balance, and long-standing reputation for reliability have helped make it a favorite for generations. While it sits above entry-level options in price, many shooters see it as a worthwhile investment thanks to its performance, craftsmanship, and lasting value.
Beretta 1301 Tactical Mod 2 semi-auto 12 gauge
Beretta has officially introduced the 94X Performance, a new addition to its famous 90 Series lineup aimed at shooters seeking top-tier performance and precision.
The pistol features an all-steel construction for improved balance and recoil management, along with enhanced ergonomics and competition-focused upgrades. Designed to meet the demands of modern sport shooting, the 94X Performance combines the reliability of the classic Beretta platform with features tailored for speed, accuracy, and customization.
The release demonstrates how established firearm manufacturers continue to modernize proven designs while preserving the qualities that made them successful in the first place.