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Deadpool is an action, comedy genre which can also be seen as a thriller and a romance film. The target audience is men of ages 17-34. As the movie originated from the Deadpool comics people who read them will already have a familiarity with the character and therefore being more open to watching the film. The audience is very male-dominated as 62% are male and 48% are female. The film also got a lot of attention in the West. Deadpool was originally in the Marvel comics, who currently have a following of 6.93 million, these are established fans of sci-fi, action and adventure therefore they are more likely to watch the film and any other films released under this franchise. This is one of the first films released where the main character addresses the acunice and breaking the fourth wall throughout the film. This was an unusual step for marvel to take especially with such an established name however,  it took the audience by surprise and on a different journey unlike any other action film which does not often have a connection with the audience. Deadpool was very unique compared to any other marvel film because of this. The target audience had a very positive and excited approach about it and highly anticipated for another movie to be made, when fans had found out there would be another film to be made they were highly excited. The movie was also an R rated film which is also unlike Marvel as the comedic element made it less like an family movie. Fans of Marvel were shocked to see this and were a little hesitant at first but as the promotions of deadpool got released the more fans were enthusiastic and ready to see the film.

Ryan Reynolds promoted the film a lot as he was vocally very excited about it as he produced and starred in the film. By doing this, it made his fans very aware of the film and most likely equally as excited to see it and see Reynolds in the film. The character of Deadpool was created 25 years prior to the film but studios were undecided to make it into a film as they were unsure of what the audiences reactions would be and the fact the film is rated R. The marketing team profited from the pre-existing fanbase from the comic books produced as they had already taken a liking to the character consequently making them more impressionable and open to seeing Deadpool in the present day and how Marvel would portray his character and journey. Like all films, Deadpool had trailers to help advertise the film. Trailers are the best way to intrigue the audience as it will keep them gripped until the release of the film. Trailers are the best way to show the best features of the film and in most cases, it will finish on a cliffhanger as it entices the audience and will make them want to see the film.  As the film has an ongoing theme of breaking the fourth wall, the advert was no exception to it. It gave the audience an insight of what the film was going to be like throughout and got a very positive reaction because of it.

As for marketing and advertising, they weren't traditional as they did things such as making a twitter and a snapchat for the character of Deadpool where the character would post and interact with fans, whilst staying up to date with the world which meant the character would always stay relevant and promote the film and use their platform and following to raise awareness. The Deadpool campaign was taken to tinder as well as it got popular and well-spoken about around the same time the film was released this caused a lot of awareness as it had never been done before, this lead to many shares and articles created therefore causing more people to see it and most likely share it themselves. Which would ultimately make them discover Deadpool and look at all the other adverts and campaigns being made about it. The most viral advert was an April fools interview with Deadpool where Deadpool knocks out the host after he insisted that the movie couldn't succeed with an R rating. This caused a lot of controversy and surprise which made people talk about it, watch and share it. Fox also ran a campaign leading to Christmas day trailer release of Deadpool called ‘12 days of Deadpool’ which included posting or releasing Deadpool content everyday up to the release of the trailer. The character also came up in a public service announcement to raise awareness for testicular cancer prevention. The video got a lot of attention in regards to views and thumbs up. Typically, a good video will get a rating of thumbs up between .02 and .06 whereas Deadpool got a rating of 1.04 thumbs up.

On a whole, Deadpool had over 200 million social media impressions. The movie broke several DVD sales such as The most preordered Fox title on iTunes and Amazon and it was also the fastest selling superhero Digital HD movie (with one million transactions in the week of the debut of the film). The cast and filmmakers did live streams on Facebook where they interacted with fans; The live stream got 1 million views, the live stream was shared further onto Facebook on a page named “Celebs and Movies” this then progressed to 5 million views. Deadpool gets so much interaction as they've campaigned everywhere and very cleverly as the character is relatable and doesn't have any limits. Therefore anything the character does it will get a big reaction from it which everyone will see. As people who are working on the film do live streams, this creates a relationship with the audience which inevitably also builds up a lot of trusts.  Live streams also give a big opportunity for fans to interact with the influencers and get more insight into the film.

Merchandise is a way of promoting and selling products and as of February 12th 2016, Deadpool has been very fortunate with their target audience. As a result of the merchandise being sold it has given an increased profit onto the film. Deadpool merchandise includes hats, shirts, toys, keyrings and figurines. This helps the film production company as the money taken from the merchandise sales goes to the profits made by people who are viewing the film. It also makes fans feel as though they are a part of a community and feel included in the fanbase.  Fan sites are websites, typically blogs and fan pages, they are created and maintained by fans. These websites will be created for a certain topic, in this instance, it will be Deadpool, they will have polls, quizzes, and articles that are all based on the film. They are updated regularly so that other fans can keep up to date with new content that is written on the website.

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