#badge engineering

Meghan Markle has 80,391 units of Unsold Flower Sprinkles & over 864,473 units of all merchandise collecting dust

The math: If MM paid $5 (wholesale cost) for each unsold unit × 864473 unsold merchandise = at minimum she's blown $4,322,365 [four million three hundred and twenty-two thousand three hundred and sixty-five dollars in the red]

SMM Anon "If that's accurate, she's in debt and desperate for an investor. And I absolutely love this for her."

SMM Sleuth Sample Order

Recent after Christmas photograph of As IF/As Never/As Nevah/NeverWas merchandise on display & collecting dust at the voodoo bookstore. Similar setup at Soho House. [Inventory approaching their ‘Sell By’ Dates]

Red Flags everywhere because As Nevah is in the Red. 🚩🚩🚩🚩

Can you imagine Bloomberg interviewing a small business owner without discussing ANY numbers? Cray Cray I tell ya. Absolutely BONKERS!

"And suddenly the conversation goes from, at the start of this year, talking about a few thousand jars and lids, to we need to do a purchase order order of a million. And that's a huge jump in just a few months of starting a business.”-meghan markle

Another Rip Off is her BRAND: Private Label Manufacturing/badge engineering is the most Rachel Meghan Markle Sussex thing, EVER! Consumers pay for the badge (label) not the contents.

We could not Make This Up: The irony of Rachel Meghan Markle Sussex autographing her name on the re-packaging that endorses her own fakery is lost on no one!!-GRITS

Private Label Manufacturing: Bravo Twitter Sleuth kathy202424 who unearthed the "private" label applicaton for Kunde Family Wine sold by As ever. It was approved this week, June 24th 2025.

Wine Appellation is Napa Valley but Kunde Family Winery (Adair Family Wines) is Sonoma Valley

Kunde Family Winery: "Set on 1,850 acres and farmed by the same family for five generations, Kunde Family Winery includes wine caves, outdoor waterside patios, and a mountaintop tasting and tour at 1,400 feet above the valley. The Sonoma Valley encompasses Sonoma County’s widest range of wine grapes, the most dramatic contrasts of terrain, and the longest history of any wine-growing region in Sonoma County. The birthplace of California’s commercial wine industry in the 1850s, Sonoma Valley didn’t win official American Viticulture Area status (AVA or appellation) until 1981. It comprises more than 14,000 acres of vineyards and is home to more than 80 wineries and tasting rooms."

Jay Adair Buys B.R. Cohn, Kunde and Viansa Wineries in Sonoma County October 2, 2024 By Virginie Boone "Late last month, a bankruptcy court approved the sale of all Vintage Wine Estates assets, including several physical wineries and brands in Sonoma County. Based in Santa Rosa, Vintage Wine Estates (VWE) filed for Chapter 11 bankruptcy on July 24, with over $400 million in liabilities. Copart Executive Chairman Aaron Jayson “Jay” Adair paid $85 million for B.R. Cohn, Kunde and Viansa in Sonoma Valley and Carneros, a sum that also included Clos Pegase and Girard wineries in the Napa Valley. Bill Foley’s Foley Family Wines acquired many other VWE assets, including Sonoma Coast Vineyards, which has a tasting room in Bodega Bay."

The 17 sub-appellation American Viticultural Areas (AVAs) within the larger Napa Valley AVA:

Crystal Springs

Atlas Peak

Calistoga

Chiles Valley

Coombsville

Diamond Mountain District

Howell Mountain

Los Carneros

Mount Veeder

Oak Knoll District

Oakville

Rutherford

St. Helena

Spring Mountain District

Stags Leap District

Wild Horse Valley

Yountville 

Texas Billionaire Jay Adair's Buying Spree Nets Five VWE Wineries in Napa and Sonoma for $85 Million

The Grift is REAL

Megha-Flop: Congratulations Meghan Markle Sussex on 383 & Harry Markle Sussex on 3,436

MEgain, THIS is FAILURE:

Adolescence 145 Million views

MEgain 5.3 Million views not even 4% of the top show's viewership

Sparry 500,000 views not even .5% of the top shows viewership

Imagine if WE weren't watching their crap...🙄😳

But one Netflix insider with links to the commercial arm of the streaming giant told MailOnline that the reviews have 'worried' the bosses. 

Meghan's own father Thomas gave a withering review and was upset by her dumping of the Markle surname for Sussex.

And a new season does not mean her Netflix contract has been renewed, MailOnline's source says.

'I know they filmed the shows back-to-back so in theory there is no second season it’s like with lots of Netflix shows it is already in the bag at the same time as the first one.

'What this does is allow edits to be made to the show from feedback from press and Netflix viewers. It’s clever and cost effective. So no the overall contract hasn’t been renewed yet.'

One Netflix star even launched an excoriating review of Meghan Markle's new show, calling it - and her - 'highly inauthentic', 'fake' and 'phony'.

Duchess of Sussex is no 'Martha f***ing Stewart'.

'I don't know what the f*** this show is'.

'She's an actress playing the part of a human being right now, and it's not working'

'The problem from minute one is that she's trying to be perfect all the time, and it reads as phony, as inauthentic and not fun.

Harry's Polo ranks at 3,436 with only a half million views

Netflix, you've been markled! "Badge Engineering"

Meghan Markle Sussex is losing money. She needs to sell millions of her WHATEVER "packaging" to make a profit. So we continue to ask: "what's behind her business grift?" 🤔

HRH LadyJ on Twitter thinks the scarcity drops are merely a rouse to satisfy trademark rules.

As Ever’s Trademark Truth—What Meghan Doesn’t Want You to Notice

On February 17, 2025, Meghan Markle claimed she “secured” the As Ever name back in 2022. That’s a lie. Here’s the truth: Her first trademark filing for As Ever wasn’t submitted until late 2022—and then sat untouched for over a year.

She didn’t pursue it until September 12, 2024 under USPTO Serial Nos. 98748479 and 97985404. And no—it wasn’t filed under her name. It was filed by 2022 Trademarks LLC—almost certainly a legal shell tied to her team. That LLC shares an address with Mama Knows Best, LLC—the same entity behind her failed American Riviera Orchard trademark. Is that the “2022” she’s referencing? Maybe—but forming an LLC isn’t “securing” anything. She didn’t seriously pursue the trademark until late 2024—and it’s still not secured.

This isn’t brand-building. It’s smoke and mirrors. Here’s What Actually Happened:

Her filing for clothing was rejected—blocked by Chinese brand ASEVER.

Her lawyers deleted the clothing category to force partial approval.

Right now, she holds only a Notice of Allowance (NOA)—which means she doesn’t own the trademark yet. She must prove real sales and file a Statement of Use—or risk losing the trademark. Bottom line: - No trademark. - No legal ownership. - The clock is ticking—and rejection is still possible.

The Real Game Behind Those “Weird” Drops: Here’s why her launches felt so strange—why they seemed confusing, contradictory, and rushed: Many brands run tiny product drops—not to build buzz—but to satisfy USPTO trademark rules: -

The law only requires minimal sales—just enough to prove “use in commerce.” - And separate proof is required for each trademark class. Once those boxes are checked? The trademark locks in. Now look how perfectly her timeline lines up: First Drop: Teas, spreads, garnishes, baking mixes—all categories in her filing (Classes 29 & 30). Honey was listed—but never existed. Then… Silence. She vanished. No restocks. No updates.

Later, she resurfaced in Fast Company, claiming she was “studying customer behavior,” saying she didn’t want to frustrate people with “scarcity drops.” She insisted she wouldn’t restock until 2026. She repeated the same excuse on her podcast with Beyoncé’s mother—promising future drops would be “more accessible.” Yet—within days—she abruptly announced a new drop. Total contradiction. Here’s why: This wasn’t “market research.” It was legal scrambling—plain and simple.

Second Drop: Honey finally appears—conveniently just in time to show proof of use for her honey category (Class 30). Third Drop: Wine suddenly appears—another box checked for her trademark (Class 33). Why the Tiny Quantities? Follow the Money—And the Law: Here’s the part she doesn’t want discussed: These products aren’t handcrafted or curated.

They’re whites-labeled: - Teas/Flower Sprinkles? From Republic of Tea. - Honey? From a Williams Sonoma supplier. - Spreads—Republic of Tea facility in Illinois. - Wine? Fairwinds Estate (vineyard) and Kunde Family Winery (bottler).

And with white-labeling? You pay upfront. That means she likely ordered the bare minimum—just enough to satisfy her trademark obligations. These weren’t exclusive luxury drops. They were legal maneuvers—bare-bones orders sold just long enough to check trademark boxes.

The Part She’ll Never Admit: Why is she already promising future launches will be different? Simple: Once her Statement of Use is filed and trademarks locked in, she won’t need these tiny, awkward “drops” anymore. But does she value proof of sales—or the illusion of instant sellouts? She’s already hinting at that—because she knows. This was never about customers. It was always about: getting the trademark secured. These weren’t product launches. They were legal checklists disguised as a brand. Stop watching her posts. Watch her filings.

As ever is a Cheater Brand:

"Hosting is my love language," (Found by Saint Reddit)

French Chef Eleonore Toulin & wine/spritzer owner

All the REAL business people listening as meghan markle sussex tries to sell crazy: