#awix

Mission: Indistinguishable

Almost every week, Researcher Awix composes a movie critique.

Fellow Moxian Barry Sands was recently featured in Huffington Post (Advertising Week edition) on the topic of "Brand Storytelling." Very interesting piece on archetypal components that make up any marketing story. Read it here: http://goo.gl/IdHWC

About Barry

Barry Sands is VP/Group Media Director at Moxie, where he leads digital media planning and buying for L'Oreal Paris.

Barry has spent over 10 years building brands in CPG marketing. During this time, he worked at both Unilever and Kraft, marketing iconic brands that include Bertolli, Knorr, I Can't Believe It's Not Butter, LifeSavers and Oreo. Most recently, he led a $500MM portfolio of Refrigerated Spreads.

Barry has been recognized for his breakthrough work in digital creative/media, social media and traditional communications, earning three Unilever global marketing communication awards, as well as the Word of Mouth Marketing Association WOMMY Award. Innovations he has led have been highlighted in Adweek,Brandweek, ClickZ, The Wall Street Journal and The New York Times.  Most recently, he was featured in Huffington Post in the Advertising Week special edition. Barry was also selected as a founding member of Unilever's Digital Innovation Board of Directors.

It was very interesting to hear this panel this past Wednesday at the IAB Mixx Tumblr event in New York during Advertising Week 2012 (#awix). Nice to have thoughtful answers to your questions (hear at 38:00)...

FYI...Tumblr just rolled out analytics that were mentioned in this pannel, check it out here: goo.gl/I2bnm

About the event

ADVERTISING ON TUMBLR COMES OUT OF BETA: INITIAL FINDINGS WEDNESDAY, OCTOBER 03 11:00-11:45 AM Liberty Theater, 234 West 42nd St (between 7th and 8th Aves — may enter on 41st across from Times Center) 

In April, Tumblr declared that it will not flood the Internet with run of the mill advertising. Six months have passed since the first advertisement has appeared on the 70 million plus blog network, with sponsorships from companies ranging from Fox Searchlight and MTV to Calvin Klein and Coca-Cola. Join the " Advertising onTumblr comes out of Beta: Initial findings" session to hear exactly how Tumblr has been empowering creative advertising on its platform, and what the network has to offer in the next six months.

Lee Brown, Global head of Sales at TUMBLR 

Panelists:

Liam Brennan, Digital Director, AEGIS MEDIA 

Aisling McCarthy, Account Lead for ADIDAS, Global Social Media Account

Maggie Walsh, 360i Senior Social Strategist, 360i 

Laura Houghton, Senior Manager of Social Media Marketing, COCA-COLA 

Danielle Strle, Director of Product & Partnerships, TUMBLR