[social sandbox] Remember when to turn off Auto-Tweet
The Way the NYTimes Promoted Their New Political Site and NewsletterÂ
I saw lots of NYTimes reporters tweeting about their new political section this AM.
https://twitter.com/AshleyRParker/status/514039363437875200
https://twitter.com/DLeonhardt/status/514022450192203776
https://twitter.com/jeremybowers/status/514034694284128256
Smart way to promote a new section of the site: have the reporters each tweet about it. They each reach a different audience and that means many, many more people would see if than if the @nytimes account tweeted about it and no one else did. This is something we believe in on the social media desk: people connect with people more than with brands.
Also of note: When you click on the reporterâs name on each story within the NYTimes new political section, youâre taken to the reporterâs Twitter page.Â
Promoting the NFL in China
Wright Bryan sends along this highlight from an article highlighting how businesses are trying to connect with Chinese audiences.Â
Q. What kinds of adjustments do American companies have to make when they go into China?
A. I would tell every U.S. consumer product company: Your product will probably work in China, but not necessarily in the same way. Youâll need some diagnostics on your pricing and your selection and then probably need to do some engineering on how you merchandise your product. The N.F.L. has a very powerful brand, but itâs not powerful in China. The N.F.L. realizes it has to do a lot of outreach activity to explain the game, so the N.F.L. is heavily active in social media in China. One of our flagship stores is Totes, the umbrella and rainwear company. In the U.S., the brand is positioned as a very functional, utilitarian brand. In China, itâs much more of a premium brand, an umbrella you could easily give as a gift.
PRACTICAL ADVICE: Remember when to turn off Auto-Tweet
âIâve just bought an iPhone,â Joan Rivers Facebooked and Instagrammed on Friday morning.  Which wasnât true: the comedian died three weeks ago. The tweet had been scheduled in advance. Remember when you have auto-tweet turned on: if you do, itâs fine â but if something comes up, make sure to turn it off.
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