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Burberry held an opening event for its pop-up store at "The Stage" on the 1st floor of the Isetan Shinjuku Main Building. Sho Kasamatsu, Asuka Saito, Dori Sakurada, and Makiko Takizawa attended, wearing the latest Burberry trench coat collection.

The event commemorates Burberry's 170th anniversary and the launch of its new campaign, "The Trench – Portraits of an Icon." The trench coat worn by Saito at the event was reportedly tailored through Burberry's customization service via a special fitting.

The pop-up venue focuses on the brand's iconic trench coat. Against a backdrop of black-and-white portraits taken by British fashion photographer Tim Walker, the "Heritage Trench Coat," seasonal items, women's and men's collections, bags, and scarves are displayed. Furthermore, a customization service is being offered for select trench coats during the event. The customization options include a "Tokyo City" label and four different colored buttons, all inspired by Burberry's archives.