#ascariking

"At Ascari Bicycles we hand build our frames utilizing lugs and fillet brazing, producing a frame with a timeless style. In addition to bicycle frame, fork and stem, we also hand-build brake levers from a combination of materials as steel, exotic wood, ruby and leather, which we believe are the most splendid form of utilitarian artwork." #helioascari #ascari #art #ascaribicycles #ascariking (📸 @ofeargall)

"Luxury production represents an investment in time. This applies not only to the time spent making an object but also to the process of perfecting skills. Makers of luxury are inspired by passion and curiosity for the intricate nature of objects, the potential of materials, and complex techniques. This motivation often exists beyond market demands and can require an acceptance of risk." Quote from V&A Museum "What is Luxury" #ascariking #ascaribicycles #luxurybicycles #handmadebicycles #victoriaandalbertmuseum (photo credit Tomo )#ascariartwork #ascari

New stem enamel cap detail on #ascariking. (at Ascari & Co.)

"Making luxury is not concerned with practical solutions but with the extraordinary, non essential and exclusive. Mastery of a craft and exceptional expertise are demonstrated by outstanding precision, attention to details and remarkable finishes. Such quality is achieved by challenging and broadening established standards of craftsmanship and accepted categories of design. The resulting work combines high levels of innovation with a respect for craft traditions." Quote from V&A Museum "What is Luxury" #ascariking #ascaribicycles #luxurybicycles #handmadebicycles #victoriaandalbertmuseum

~The King ~ with Rubies "Ruby is a stone of nobility, considered the most magnificent of all gems, the queen of stones and the stone of kings. Revered in many cultures throughout history, Ruby has always been a talisman of passion, protection and prosperity." #ascari #ascaribicycles #ascariking (Photo Credit: #anthonybareno) (at Ascari & Co.)

There's just too much of coolness in one place. #ascariking #phaetonsmartclothes

@oskarmetsavaht #muddywaters #ascariartwork #ascari #ascariking #arpoador #custompowderworks @custompowderworks

"Luxury production represents an investment in time. This applies not only to the time spent making an object but also to the process of perfecting skills. Makers of luxury are inspired by passion and curiosity for the intricate nature of objects, the potential of materials, and complex techniques. This motivation often exists beyond market demands and can require an acceptance of risk." Quote from V&A Museum "What is Luxury" #ascariking #ascaribicycles #luxurybicycles #handmadebicycles #victoriaandalbertmuseum (photo credit @ofeargall)