#arbitrum

➤ LG Electronics is partnering with Arbitrum to launch a blockchain-based advertising network, aiming to streamline the digital ad industry. ➤ The network will leverage Arbitrum's layer-2 technology to create a shared database for ad inventory and track customer interactions, cutting out traditional intermediaries. ➤ This initiative builds on LG's previous explorations in blockchain technology, including a crypto wallet and an NFT platform.

➤ LG Electronics is piloting a blockchain-based advertising network on a custom Arbitrum Layer 2 solution. ➤ The network aims to provide advertisers and publishers with a shared database of ad inventory and on-chain engagement records. ➤ While currently an R&D pilot, LG plans to explore commercialization later this year, joining other corporations building dedicated chains on L2 infrastructure.

➤ LG Electronics is partnering with Arbitrum to develop a custom layer-2 blockchain network for a new digital advertising platform. ➤ This platform aims to streamline the ad supply chain by eliminating traditional intermediaries and enabling automated market operations. ➤ The initiative signifies growing enterprise adoption of blockchain infrastructure for business applications, with potential market launch later this year.

➤ Robinhood Chain has listed over 200 tokenized US stocks and ETFs on Ethereum's Layer-2 solution built on Arbitrum, though this did not boost ETH's price. ➤ Concurrently, the Ruvi (RUVI) decentralized AI superapp is launching with over 20 AI models, rewarding contributors with RUVI tokens and implementing a buyback-and-burn mechanism. ➤ The article contrasts Ruvi's model of returning platform value to users with Ethereum's validator-fee-based revenue, highlighting Ruvi's presale phases and fixed token supply.

➤ Ethereum Layer 2 networks are undergoing consolidation, with general-purpose rollups struggling against a backdrop of declining deposits and user demand. ➤ Base and Arbitrum now dominate the Layer 2 DeFi TVL, accounting for over 80%, while smaller networks face significant liquidity challenges. ➤ The focus is shifting from broad infrastructure to application-specific Layer 2s, particularly those supporting payments, stablecoins, and tokenized assets, indicating a move towards real financial use cases.

➤ Mastercard has expanded its card-settlement network to include six regulated stablecoins across eight blockchains, enabling on-chain clearing of card transactions. ➤ This move introduces intraday, weekend, and holiday settlement cycles, moving towards an 'always-on' model for a significant portion of global card spend. ➤ The expansion, which includes major blockchains and stablecoins like USDC and PYUSD, is subject to regulatory frameworks, with initial deployment in the US and Latin America.

➤ Arbitrum is seeking $43 million in funding for its Foundation through 2027, reigniting debates about Layer 2 sustainability. ➤ Despite strong growth in transactions and stablecoin supply, the requested funding significantly exceeds the DAO's current revenue. ➤ The proposal frames spending as a long-term investment to build a sustainable revenue 'flywheel' for the ecosystem.

➤ Gemini has launched USDT0 deposit and withdrawal support across multiple blockchains including Ethereum, Solana, Tron, Arbitrum, and Avalanche. ➤ This integration aims to enhance stablecoin transfer options and interoperability for users, allowing direct cross-chain transfers without bridging. ➤ The move signifies continued exchange interest in stablecoin infrastructure despite ongoing regulatory scrutiny of the sector.