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Arbitron Review - Is It Legit? Arbitron Review - Is It Legit? Find out here: https://www.youtube.com/watch?v=_45cOL3w7l4

Arbitron Sprout (leapfx) Discussion | Myfxbook

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Arbitron Sprout Discussion

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Nobody listens to the radio? Think again. Radio is popular!

We have spent a lot of time talking about radio and internet streaming. There is a misconception that people are listening to radio less and less. According to research from Neilsen that simply isn’t truth.

In fact, more than 90% of Americans listen to the radio each week

Radio is popular! Part of the reason for this was discussed in one of my previous articles – Digital Killed the Radio Star whe…

     RADIO IS LAYING ON MORE ICE TO SAVE ITS TRAPPED SHIP

 Remember that Russian ship that got caught in the ice a couple of weeks ago?  Well, it pulled safely into port at last yesterday.  It also serves as a lovely metaphor for the state of radio at the moment.

Today’s WSJ released an analysis of how radio is responding to the creative destruction of Spotify, Pandora, etc.  They’re getting more conservative.  This makes sense, short term.  It’s easy, and it pays a quick dividend.  Long term, it’s deadly.

Using research from Mediabase, the WSJ’s Hannah Karp reported that radio is playing far fewer songs than a decade ago, which necessitates many more repeats.  The reason is simple: programmers are afraid that even a few seconds of something unfamiliar will cause listeners to bail.  Here’s the stats:

  Now, a basic principle in business is that the more calcified is a convention, the greater the impact of a disruptor.  Think file-sharing vs. old media record companies.  It’s just devastating.  This is what Spotify, Pandora, etc. are doing to terrestrial radio - these companies are icebreakers slicing through the iceberg of traditional radio, that seems like it will always be around.  Radio’s response: lay on more ice.

Get more conservative.  Put more chips on the same hand.  In other words, don’t innovate at all.

 Look for lots of stations to fail at this - and a few to thrive.  Because just as radio stations are picking very few winners for their playlists, the market will pick very few winners among stations. 

 There is an alternative, of course: radio can come together and think about how to be the icebreaker.  Here’s 3 questions to start the conversation . . . icebreakers, if you will:

[youtube=http://www.youtube.com/watch?v=hVPL3D45APM&w=585&h=360]

The A3C Music Festival takes place annually in Atlanta, GA.  It’s an independent music festival that gives many idie artists an opportunity to showcase their music and network with industry…

Wow. I didn’t realize, that it was time for a progress report….