HOW TO PROMOTE YOUR PRODUCTS APART FROM AMAZON?
Spending a lot on Amazon PPC, but not seeing results? Promoting on Amazon but it's not working as expected?
Have you considered promoting products outside Amazon? Whatever your answer would be, you need to focus more on this promotional activity.
And for that you don't have to spend money at all, it's still possible to promote your products successfully.
So, I’m putting up a list of free ways to promote your business.
Wait, before that, you've got a quick question: Obviously to sell products you need to market them. Without a great product, how do you do that?
Maybe you've got a great product on hand. Still, if you want to expand your product line or plan to source products, don't waste your time anymore.
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That's great. Let's look at the ways to promote products other than Amazon.
WAYS TO PROMOTE PRODUCTS OTHER THAN AMAZON
1. OPTIMIZE FOR SEARCH ENGINES
What is the first thing that people do when they are planning to buy something? Well, they search for that product on Google.
And, to buy that product they won't straightaway purchase that after they search, they first look for the product information.
So, you need to have your website in place while customers make a search.
Probably, you optimize your product listing on Amazon, and similarly, you've to optimize your website for search engines.
To optimize for search engines you need to consider:
Google Analytics to identify your target market.
Create top-quality content that is relevant.
Your website should be user-friendly and should have clear navigation.
Build relevant links to get high-quality traffic.
Include relevant keywords.
While you've got a website in hand but without social media platforms, it won't work that great. And of course you can reach your target audience more on social media rather than any other.
To promote your product on social media platforms you need to have a strategy in place. Different platforms work with different promotions.
Do some research and see which other platforms would be valuable for your target audience.
Also, you can use social media contests, polls, and giveaways to create interaction between you and your followers.
When people are stuck and looking to solve their pain points, they turn up to specific forums. That's where QnA sites like Quora and Reddit come in a place where you can find new customers.
Remember, you need to answer the questions with the intention to help, don't be too salesy.
And the best part is, these sites are indexed by Google. So, your answers will appear in Google searches if anyone searches for them.
Buying online itself a visual experience for the customers, and of course, promoting products on Youtube works that great.
You can create a channel by showcasing your product, also record a testimonial by a client.
Remember to use the product name or a related keyword in the title and description of the video.
Most of the consumers making their purchases based on the suggestion of Youtube influencers. You can connect with them to promote your products.
Did you know that 66% of consumers making a purchase based on Email marketing messages?
Maybe you think that it was outdated but it doesn't. Email marketing is one of the simplest yet effective methods to reach your target audience.
Well, with these low-cost yet effective marketing channels you can promote your products to increase your sales on Amazon.
Also, don't forget to source products with Amz Online Arbitrage.
