How can your camp connect alumni memories with fundraising? Amherst College recently launched an #AlwaysAmherst campaign asking for alums to tell them about a place on campus they love. With a gift during June, a student photographer will take a photo and email it to the donor/alum. The campaign was sent via postcard and is very prominent on Twitter and other social channels.
Would this type of campaign work at camp? What might you do differently?








