Alt-weekly employees especially recognize the distinct un-marketability of their chosen model. We did unpopular things. We wrote about unknowns we thought should be better known. This is not a recipe for clicks.
We wanted clicks, of course. Clicks are nice. Clicks equal readers.
But we wanted them on our terms. We put bleeping, blooping sound experimentalist Charles Cohen on the cover and implored you to check out his stuff. Those who did: We love you. We really do.
Those who didn't: Enjoy your grim, dim, dystopian hellscape, you monsters of entropy, you horrible, horrible wretches.
Kidding, obviously.