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BMW to showcase iX3 and first Amazon Alexa+ vehicle integration at CES
BMW to showcase iX3 and first Amazon Alexa+ vehicle integration at CES At CES 2026, the OEM will feature a first-time demo of its AI-powered Intelligent Personal Assistant along with the next evolution of Alexa Custom Assistant for vehicles, a service that enables automakers to create their own intelligent AI assistants built on top of the Alexa+ architecture.
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