Hey ADs! I took on a design/branding project last month that was described as "we want you to draw this in *your* style"- it's devolved into a nightmare. I've done 1000x revisions and they now want me to make it look like some other art style they found online. It no longer makes sense time or money-wise to keep on working on this project. I need to quit- but how do I leave in the middle with the project unfinished and still come off looking professional?
Well that certainly does not seem sustainable! To me, it sounds like either a very inexperienced team, or a stakeholder with a lot of power changing their minds about what they want. If this is something they do a lot, it won’t be the first time an artist has left mid-project. Who knows, maybe they’re used to in-house artists who can iterate eternally if salaried.
What does your contract say? Depending on your contract, you might need to consider this a hard lesson learned and not be paid at all. Some contracts have a maximum number of revisions before additional compensation is required, but many do not. In either case, letting them know that you are out of time to work on the project and will need to stop work now if the original brief and style requirements are changing abruptly is not unprofessional. Be respectful with your phrasing, and you should be fine. If you are feeling especially generous, compromise with “I can make the following alteration, but then I’m done regardless of approval state”. and leave it up to them.
Sometimes projects spiral, and especially if the vision and direction keep switching, sometimes leaving a project is necessary. It happens. Be proud of yourself for recognizing the situation and doing what you need to!
-Agent Critique


















