#advertisingrules

The tricky thing to sponsorship is that it must be seen to be clearly separate from advertising, and there are some tight regulations in place that dictate what message you can create. Ofcom are red hot on these directives, and stations can get into a lot of trouble if they get the emphasis wrong.

Sponsorship can’t contain advertising messages or be seen to encourage viewers to purchase products or services, in any way shape or form. This includes detailing products or services offered, or marketing the brand in any way other than the association with the programme. Basically: NO ADVERTISING, OK?!! …try telling that to your client.