#adkfortune

C’mon! We are living in the 21st century. More often than not, it’s what people say when they come across an action/belief that’s orthodox. With time, the world around us is progressing in more ways than one. Still, it’s disheartening to see how something as serious as sex discrimination still prevails in our so-called modern society! Prega News, the leading pregnancy detection kit brand, has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them of how the health of the baby holds more importance than its gender. The campaign asks people to stand with Yellow – a colour that symbolises health and happiness. Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.” Tags: Gender discrimination, I’m With Yellow, ADK Fortune, Digital Campaign, Read the full article

There is a sudden spike in cases of adults falling prey to the perils of mixing sex and technology and giving a new meaning to the idea of ‘safe sex’ which goes beyond protection from sexually transmitted diseases. With more and more young couples filming their moments of intimacy on their smartphones, the number of people becoming vulnerable to voyeurism and pornography is increasing. What’s more shocking is the recorded moments of intimacy often leads to blackmail and insinuation. The market leader in condoms and thought leader in safe sex, Manforce Condoms explores another angle of ‘safe’ in its latest campaign Shut The Phone Up 3.0, and just like the previous one, this campaign also brings to light yet another shocking fact that in most of the cases, the videos of intimate moments are circulated by none other but the Ex. Partners. The campaign not only highlights this appalling fact but also urges the victims to not hesitate in approaching the Cyber Crime Cell. The prevailing laws will not only help the victims put an end to their silent suffering but will also encourage others trapped in a similar situation to take action. The more important message Manforce wants to send out is when it is about those intimate moments, don’t put yourself in a compromising position and simply #ShutThePhoneUp. Commenting on the campaign, Rajeev Juneja, CEO, Mankind Pharma said, “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those who trust their partners blindly and later fall prey to their blackmailing. And how they can save themselves from further victimization by taking help from the right authority.” The #ShutThePhoneUp 3.0 campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “People don’t know that there are laws to safeguard their rights, and hence many sex crime cases go unreported. When Akashneel came up with this brilliant idea, we were clear that we wanted to spread this awareness through the courage and belief of one such victim. She gathers the courage to approach the right authority at the right time to protect her rights”, says Subroto Pradhan, Managing Partner, ADK-Fortune. Beyond the film, Manforce also educates about the existing laws and sections to protect the victims in similar situations. Credits Campaign: Shut The Phone Up Client: Mankind Pharma Mankind MD & CEO: Rajeev Juneja Mankind Team: Joy Chatterjee, Eshita Goswami Agency: ADK Fortune Communications Pvt. Ltd. Managing Partner: Subroto Pradhan Former NCD: Akashneel Dasgupta Creative: Ravi Mishra, Akashneel Dasgupta Account Management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee Production House: Elements Director: Vivek Das Chaudhary Read the full article

Mankind Pharma - Your Second Home Women's Day 2019 campaign an initiative by Prega News. Your househelp made your pregnancy as simple as possible. She made your home a better place. During her pregnancy, it's time to make her feel at home too. This Women's Day, give your Help, the help she deserves! Every day is a new experience when you are pregnant! Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week. It's time you return the favour! #YourSecondHome #HappyWomensDay Credits Advertising Agency: ADK Fortune Team, India Managing Partner: Subroto Pradhan NCD: Akashneel Dasgupta Creative Director: Ravi Shankar Mishra Account Management: Shruti Negi, Itee Gupta Production: RBF Productions Team Director: Tathagata Singha Producer: Rajesh Bhanushali Tags: Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women's Day 2019, Women's Day Ads, Women's Day campaigns, Prega news Women's Day, Digital Film, TV commercial Read the full article