#a&h controller

To create a DJ device that DJs will naturally feel drawn to, you will have a lot on your plate to compete with.  There are few creators out there who have actually designed a unique controller that appeals to a mass audience.  Most of the time a designer will have a good idea that will never be produced in factories, and therefore will require a high overhead to produce.  Other times, a manufacturer will design a rather generic controller that can be produced at low cost, but it has very little appeal to those who want something unique.  To put it bluntly, creating a basic controller is not as easy thing to do. Behringer has been smart in their decision to produce a line of modular controllers, each with the same form factor but with differing button arrangements.  They understand that a one size fits all controller is a tough deal for both the company and consumers, so the best route should be varied and looked at from all angles.  Allen & Heath has introduced their controller which looks close to both Behringer’s and Native Instrument’s offerings, but we can bet that the design will be more solid albeit not very pretty. http://www.musicradar.com/gear/tech/djing/dj-controllers/xonek2-571271  

In any sort of business you have different types of players with different goals.  It also works out when businesses who are competing try to use a different angle or sale approach, rather than trying to be all things to everyone.  It just doesn’t work like that.  The DJ industry is no different in the way they approach their customers either.  Each company has their own sales plan and their own angle on which they sell.  Some are known for creating notoriously cheap products which often break sooner than later.  Others aim for the stars when they produce products and this is usually reflected by their craftsmanship as well as the steep cost of owning their gear. What many of us do not see, is what happen behind closed doors.  These companies have to create products that the people like, but they also have to create products that they can ship in quantity to their vendors.  Some of these manufacturers simply do not have the means to keep up with demand and the need for new products, and some of them cannot meet their bottom line.  It is common to see ownership of a company change hands when the market become volatile. http://djworx.com/industry-allen-heath-electra-partners/