Top Posts Tagged with #@sources

Sources, Part five, Analysis Activity #1, Week Nine, PH 402

The Helen Mirren ad demonstrates credibility and is an appropriate choice in my opinion. Helen acts as an elderly figure, sort of like your own grandma telling you to act and be better by not drinking and driving. A grandma like mine that would tell me how it is without beading around the bush. She cracks down hard threatening and bringing the audience down that do participate in the action that they are trying to prevent all the while bringing them up by saying they’re better than that. Even adding in that your future self thanks you. Helen commands attention and captivates the audience to listen and think twice about drinking and driving.

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Sources, Part five, Research Activity #5, Week Nine, PH 402

https://www.meetalex.com/blog/shake-it-up-creative-disruption-in-benefits-communication/

The colorado consumer health initiative published this health communication ad. Targeting young adults or college students to get health insurance. It read: “Keg stands are crazy, but not having health insurance is crazier.” I find that this totally misses the target audience. I myself am in that target audience and it didn’t leave the slightest impression on me other than it was a poor attempt to get college aged people to get health insurance. This could of been better if the appealed to emotion by having a friend taken to the hospital due to an incident at a “rage” event.

#@globalcommunicationproject #@PH402 #@researchactivityfive #@weeknine #@sources

Sources, Part Two, Research Activity #2, Week Nine, PH 402

Hillary Clintons speech at Al dinner attempted to approach connect with the citizens of New York city. She also uses humor throughout her speech. Making fun of the rumors that are currently being said about her like taking time to speak out of her rigorous nap schedule. I believe this allows the audience to connect with her by giving them a sense of security and amnesty that Hillary can be personable. She plays into New York City citizens who may not like her by endorsing NYC and calling it the greatest American city that embodies the American dream. Personally, being a person who is in the middle with who to vote for this speech gave me a feeling that Hillary can make a joke and still be serious and get what needs to be done, done.

Donald Trumps speech at Al dinner attempted to approach and connect with his audience by using sympathy. Describing that all of his “friends” in office used to like him when they wanted his money or when he was affiliated with the democratic party. As trump goes on he plays to the Hillary supporters by dishing out her dirty secrets especially when he brings up that she got kicked out of the watergate commission. He is appealing to the audience that believes Hillary does no wrong or doesn’t mind if she does because they don’t know any better. He is bringing to light and slandering her in front of millions to see. However this backfires as many boo’s come out of the crowd. Quickly, rebounding he attempting to ring in the audience by speaking of the things he will improve and change if he gets elected.

#@sources #@globalcommunicationproject #@parttwo #@researchactivitytwo #@PH402