#@ph402

This week I will be comparing two counties in California. Those two counties are San Diego and San Fransisco. Something I immediately noticed upon going over both websites is that San Diego has yet to hit a milestone, while San Fransisco has already hit a milestone. San Diego has 7 likes while SF has greater than 10. San Diego, however, has a higher engagement rate when compared to SF. San Diego also has more posts per day when compared to SF. While both are failing to have competitive timing when it comes to posts on pages. One thing that SF can improve on is there likes, shares and comments. The community members of SF would be encouraged to see their city engaging in social media. While another thing that San Diego can use is hashtags. These little hashtags are very in right now and San Diego is completely missing the beat. Both cities should allow everyone to post on their timeline, this gives the community members a sense that they can be involved and inform the social media folks what’s going on in their cities for residents and visitors alike. San Diego also needs to have a specified website. This will aid in the end of confusion throughout SD facts. 

The two pieces of music I found similar are Conversation Peace by Stevie Wonder and Crying Shame by Jack Johnson. Both songs are basically trying to get across the same message however are presented in two different ways. I find both songs to be relaxing and bring me to a different happier place. Communication is the primary goal of both of these songs. The channel both artists used was through music. I find that both artists are breaking the contract that artists should just stick to happy, light songs without meaning. I find that the Jack Johnson song will effect and have more of an impact of people from this generation and people from older generations will find more connected with the Stevie Wonder jam. 

This second ad above shows a back door/ peripheral route approach. I find the content in the ad itself is light and engaging. However, nothing really past that. It is not sparking outrage or changing nations impact on birth control or planned pregnancies. 

@globalcommunicationproject​

The Helen Mirren ad demonstrates credibility and is an appropriate choice in my opinion. Helen acts as an elderly figure, sort of like your own grandma telling you to act and be better by not drinking and driving. A grandma like mine that would tell me how it is without beading around the bush. She cracks down hard threatening and bringing the audience down that do participate in the action that they are trying to prevent all the while bringing them up by saying they’re better than that. Even adding in that your future self thanks you. Helen commands attention and captivates the audience to listen and think twice about drinking and driving. 

The colorado consumer health initiative published this health communication ad. Targeting young adults or college students to get health insurance. It read: “Keg stands are crazy, but not having health insurance is crazier.” I find that this totally misses the target audience. I myself am in that target audience and it didn’t leave the slightest impression on me other than it was a poor attempt to get college aged people to get health insurance. This could of been better if the appealed to emotion by having a friend taken to the hospital due to an incident at a “rage” event. 

Donald Trumps speech at Al dinner attempted to approach and connect with his audience by using sympathy. Describing that all of his “friends” in office used to like him when they wanted his money or when he was affiliated with the democratic party. As trump goes on he plays to the Hillary supporters by dishing out her dirty secrets especially when he brings up that she got kicked out of the watergate commission. He is appealing to the audience that believes Hillary does no wrong or doesn’t mind if she does because they don’t know any better. He is bringing to light and slandering her in front of millions to see. However this backfires as many boo’s come out of the crowd. Quickly, rebounding he attempting to ring in the audience by speaking of the things he will improve and change if he gets elected. 

Sound 5: Sound Fuzzy Riff in E melody conveys motivation and energy, this could be a combined use of activation and announce messages. Bringing the individual to want to participate in a greater good and spreading awareness for whatever the message is exposing.