#4c's

Decision making while purchasing jewellery is crucial as it involves a considerable investment. Therefore, one should avoid common jewellery shopping mistakes to make a better investment. People are obsessed with gold and gemstones and love to wear them on special occasions like marriages, birthday parties, and casual as well as formal events. Jewellery enhances the wearer’s beauty, and it is also considered auspicious in Indian culture.

Decision making while purchasing jewellery is crucial as it involves a considerable investment. Therefore, one should avoid common jewellery shopping mistakes to make a better investment. People are obsessed with gold and gemstones and love to wear them on special occasions like marriages, birthday parties, and casual as well as formal events. Jewellery enhances the wearer’s beauty, and it is also considered auspicious in Indian culture.

Hi people, in this post I will be talking about 21st Century Learning, referring to the wordcloud seen above;

When old ways of learning started to become outdated a new term was coined “21st Century Learning”. 21st Century Learning aims to provide the best & authentic education for today’s world’s learners.

There are key subjects which are crucial if one wants to success in the 21st Century Learning. Some of the most important of these are under the title of Learning and Innovation Skills; the 4C’s;

collaboration which means the learners ability to work with the others,

critical-thinking which means the learners ability to form a judgment from what they know,

creativity which means the learners ability to create something new and useful

communication which means the learners ability to interact with others in a meaningful way.

21st aims to make learners USE the language instead of justpointlessly memorizing the grammar rules.

We can list the main differences between 21st Century Learning and old ways of teaching as follows:

The teacher functions as a facilitator instead of a narrator of the grammar.

Students are given real-life task as much as possible instead of artificial ones.  

Students are perceived as “doers & creators” instead of teacher being perceived as the “maker”.

(VIDEO) 'Affinity Targeting' Shows Marketers Unexpected Correlations, 4C's Gupta Says

MIAMI — What do Santa Claus and a stick of gum teach marketers about the future of advertising? Turns out, plenty, according to one ad-tech firm helping advertisers leverage social data to target TV and other commercials.

4C Insights’ Anupam Gupta calls it “affinity targeting”, and he says the new technique could be powerful.

“So, if you think about what’s happening on social from each of us as a consumer, right, everything we do on social media, whether it’s a tweet, a post, a comment, a like… that is an active action, right?,” Gupta tells Beet.TV in this video interview.

“So if you tap into that, right, there’s extremely rich data in an observed setting, right? Completely real data, real people, right, that you can kind of mine to get some real insights.”

Rated highly as an employer on Glassdoor, 4C Insights offers advertisers activations and analytics including ads delivered in social media that are linked to real-time TV play-out.

In September, the outfit took on a $ 26m Series C investment designed to fuel expansion across the world and in its product line-up – specifically, in the kind of affinity targeting delivery Gupta is talking about.

So what’s an example? Gupta explains: “Last year, we found that people who are following Santa Claus around a holiday timeframe, right, also had a very strong what we call ‘affinity’, right, you know, with a nicotine gum.

“Sometimes it comes up with extremely, you know, non-obvious, you know, kind of scenarios. You say, ‘Hey, listen, you know, people spending time with their kids and families are making a decision or trying to quit smoking at the time’.

“A marketer could take action very quickly on social media to run campaigns with the right creative etcetera to exactly those people who express this kind of behavior. The key here is combining signals, right, you know, from, let’s say. social media or other affinity sources.”

This interview was conducted at Beet Retreat 2016: The Transformation of Television Advertising, an executive retreat presented by Videology with AT&T AdWorks and the 605. Please find more videos from the event here.

This interview was conducted by Matt Prohaska, CEO of Prohaska Consulting.

You can find this post on Beet.TV.

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