"[In 1980, Warner Communications'] patience and commitment to the 2600 finally paid off with the release of the console's "killer app", a home version of Space Invaders, the wildly-popular arcade title. The system took off, quadrupling in sales. On its way to iconic status, this success seemed to validate [Atari CEO Ray] Kassar's long view of the company. Warner had taken the time and energy to invest in developing the consumer brand, supporting it with strong marketing and quality games. From an engineering standpoint, the 2600 was already outdated technology, but the consumer market had finally caught up with its original vision. That year Atari would represent one-third of Warner's total annual income and become the fastest-growing company in American history." ~Tim Lapetino, Art of Atari