#20220804

What fascinated me was the intricacies of the type industry where so much work happens in point 11 size. And in that size is where the magic happens. For example ink traps to accommodate for ink bleeding in newspapers.

Word Expressive Art

We were without a warning of what was to come ahead asked to choose 5 keywords from the video. Lo and behold the assignment was to make word expressive art and I honestly salute the people who had taken words like Calcula or Kufic.

So, 5 words and 4 iterations which made 20 ideas in total. (AND WE WERE GIVEN ONLY 20 MINS + EXTRA TIME)

My words:

Anxious

Hungry

Sleep

Python

Interstellar

Brainstorming:

Ctrl C + Ctrl V

This assignment was a bit daunting at first because we had no idea of what to do with InDesign. We were thrown into the water without being given swimming lessons(sad to admit, it was beneficial for us).

From Vogue October 2015

These were the layouts that I had decided upon to replicate.

I definitely struggle with word expressive art, so this was quite an interesting challenge that I tried to accept with an open mind and zero prejudice. Surprisingly once I had accepted that brainstorming can also include failed ideas I ended up coming up with good stuff. Of course there is always room for improvement but at least the task did not feel daunting.

Font regards,