Your task:
To devise a typeface!
In the first session you created a series of life drawings.Â
Look at the range of drawings you’ve made. Some are big, some are small, some are light,
some are dark. There is a broad range of styles and approaches that has made for a collection
of interesting, diverse illustrations.
So what happens next? Choose one of those drawings. Analyse it. How is it constructed?
Big strokes? Small strokes? Heavy black areas? Lots of white space? Does the drawing feel thin? Fat? What kind of contours does it consist of? Does it take up a lot of space? Blurr your eyes. How does it look now? Where are the light, dark, medium, heavy, empty, full bits? See it as a composition rather than a description of a human form.
You will now translate this drawing into a new typeface. You’re not being asked to redraw the human figure as a collection of letters: your task is to recreate its essence (shape, weight, colour, mass, etc) in a set of 26 characters, either upper or lower-case and then typeset the alphabet into a pangram of your choice from the list overleaf. Your illustration is your brief—keep it in mind, keep it beside you, refer to it. Are you accurately simulating its visual qualities?Â
You must not use any computer software for the design of your typeface or for typesetting the pangram, both must be managed entirely by hand. You may use photocopiers, Spraymount, rulers and other practical (non-digital) equipment as necessary, and you will consider leading and kerning as integral elements of the layout.
A template will be provided on Moodle which has space for your finished piece of typesetting, the original illustration that inspired it and for 100 words of typeset explanatory text that describes your key design decisions and reflects on the process and on the learning you have acquired. Your explanation will be arranged in a font of your choice using InDesign and will use good typographic practice as learned in the module and on the course as a whole.
In order to create a convincing design, you need to research. Look at fonts. Look at their shapes, sizes, weights. Look at how letters sit together as words. How do they interface? How do they balance? What is it that makes them legible (or even illegible!)? Remember the work you produced for your Enrichment project—use it to help inform you. Document all of this in your sketchbook alongside the development of your own design work. Let the research inform you as much as your image does. Mostly though, have fun.
• One A3 sheet mounted onto A2 foamboard and trimmed to A3, with your name and
course name clearly written on the top right of the reverse
• One sketchbook of research, ideas development and finishing
• One CD containing a scan / photograph of your finished piece and key pages from your sketchbook