And that’s the trap associations are walking straight into.  Look, AI is delivering real value for preliminary research right now. Scanning trends, summarizing documents, pulling themes from member feedback, getting teams past the blank page. We’re seeing it work. But the second you mistake AI’s output for the finish line instead of the starting blocks, you’ve lost something…

The conversation around AI has shifted from speculation to reality almost overnight. What was once seen as a distant innovation is now reshaping the way we work, connect, and create. For associations — organizations built on trust, expertise, and community — the rise of AI isn’t just a question of adaptation. It’s a challenge of relevance.  At .orgSource, we believe this moment presents an…

In today’s rapidly evolving landscape, artificial intelligence (AI) is no longer a future concept—it’s a present-day game changer. But while headlines scream about revolutionary AI tools and the promise of automation, there’s a critical element that often gets overlooked:  AI success isn’t about the technology itself—it’s about how well your organization is prepared to use it.  Over the past…

Outside the boardroom at one of our client’s offices, there’s a well-worn rug. It’s been there for years. You can see the edges curling up—just enough to catch a shoe or cause a stumble. And sure enough, during a visit, I watched three people trip over it within an hour. No one said anything. They just kept walking, adjusting their steps like it was part of the routine.  That rug is more than…