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The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

A cat is a small creature in the middle of the food chain that is fully aware that you are a very large thing that could stomp its head in at any moment and yet it chooses to rest its tiny little head on your leg for a nap and spreads out on the floor near you exposing its belly and its most sensitive organs. It brings dead mice and bugs to you to share food.

Don’t you get it? This tiny thing trusts you. It wants to help you too. It licks your leg thinking that it’s helping. It kneads on you to find comfort. It shares its body warmth with you in the cold and gives you your space in the heat. It hisses at other mammals it sees outside including other cats in an effort to protect its family.