Renee Ann Butler

New Customer Acquisition Strategies for Ecommerce

The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online retailers were having to change their business models to reflect that. Whereas a novel concept or a low price was once enough to get customers to visit the site, the maturity of the channel meant that companies needed to shift their focus towards more…

Good Customer Service Matters

Technology may have made many transactions faceless – but that doesn’t mean that modern business no longer requires good customer service. While a business owner can do just about anything online, from ordering supplies to working with a bookkeeper, he also has the power to choose from hundreds, if not thousands, of service providers.

With businesses increasingly more willing to use remote…

Want to Go Viral? Sell Your Story, Not Your Product

How do you get the word out about your products or services? Do you talk about cool new features or create ads that talk about your next big sale? If so, you might be wondering why your posts aren’t gaining more traction.

The problem is that those sales techniques rarely make a dent with your regular customers, let alone gain the sort of traction that sends first-time customers your way. Ads like…

What is Business Intelligence?

Need to make sense of the data your company generates? Want to understand more about where your company stands with regard to its operations, market, and industry? You could start getting printouts but first you need something that can collect the data that you need and something that can put it all together in a way that makes sense. Business intelligence, or BI, can take care of that.

Defining…

Crowdsourcing is Here to Stay

Crowdsourcing may qualify as a buzz word, but that doesn’t mean the concept is any less valid or on point. The basic idea is that two heads are better than one, that three or more is better. In theory, crowdsourcing can be tantamount to free labor when you use ideas from your customers, but in practice, the concept plays a bit differently. Modern crowdsourcing implies a sort of collective…

How Millennial Consumers Make Buying Decisions

Understanding how customers decide where to shop and which products to buy can provide any business with a real competitive advantage. Buying trends are not consistent, they evolve with consumer behavior and technology. Some changes in buying behavior are pervasive while others transient, but companies need to stay on top of both if they are going to reach the modern consumer.

Point in fact, the…

How Social Customer Service Increases Engagement and Brand Love

Image via Flickr by ukCWCS

You already know that social media is a standard in the way companies like you reach customers. You post photos, share anecdotes, and stream videos – each of which helps your followers to better understand WHO you are as a company – but there is another advantage. You can also use social media for customer service. In fact, your customers are probably already turning to…

Budgets Aren’t Just for Businesses

Businesses are great at stretching what they have. Sure, they could use a company credit card or take a loan, but for the most part, they use what they have, and they are smart about it – why should people be any different?

Businesses know it isn’t about what you have, but how you use it – and it is a lesson everyone should learn.

Read more at Hello Giggles

It happens every year. New designs start hitting the stores for fall and before you know it, that money you saved by hitting up farmers markets instead of grocery stores and eating salads all summer long goes kaput. What is a girl to do? The truth is splurging can be a great thing, if it falls within your budget. While no piece of clothing or pair of shoes is worth getting in debt over, some…

Need Extra Money? Not All Side Jobs Are Created Equal

Want extra cash? Of course you do. Even if you already have enough to cover your basic needs, who couldn’t do with a few extra luxuries – be it designer shoes or vacations in foreign countries. Or, maybe your reasons are more practical – you want to pay off your towering student loan (or credit card debt) or save for a down payment. Whatever the case, you want to make some extra cash but the idea…