Lorna Jane

This is a 'call to arms' video for Lorna Jane’s Move Nourish Believe Movement cross-platform campaign, which also included a microsite and iPhone app. The campaign is a recent Webby Honoree, and AIMIA finalist.  Full details of the campaign can be found here.

B&T Opinion Piece

Business.gov.au

The Australian Government wanted to grow awareness of their small business resources within a youth market. The brief was to create an  easy-to-understand, share-ready video with a playful, quirky style.  

Arnott's Shapes

Arnott's Shapes needed to establish a Facebook presence for their core product. This meant building a social media content strategy, complete with a suite of creative campaign executions for digital/ambient. The strategy was devised to support and amplify all campaign activity for the year. It also needed to establish a distinct voice for Shapes in social - specifically, the mum-friendly larrikin. 

To help grow Shapes’ Facebook audience, we launched the Sizzling Summer promotion in October 2012. With the support of a lean media budget, this two-month-long promotion helped Shapes engage with twelve thousand new fans

Revolution

Zoetis Revolution wanted social amplification of their ‘Your Pet Is Family’ integrated campaign. The key objective was to drive brand awareness, and the idea had to be quick to execute (timelines did not allow for application development).  

I devised a two-step content engagement piece, built around the idea of crowd-sourcing pet photographs and then 'playing back' the crowd-sourced content as lightly branded images. 

The resulting 6 images each received between one and four thousand likes (from an audience of 30,000) and hundreds of shares and comments. 

Visit Revolution PawClub on Facebook.  

Visit Revolution ClawClub on Facebook.

Campbell's Kitchen

In July 2012, Campbell's Kitchen Facebook had an audience of little more than 300. The existing content strategy was strong, but the audience size meant posts weren't gaining traction. They needed to grow their audience, and quickly.   I devised a simple acquisition campaign that leveraged an insight that Campbell's core audience was looking for more easy meals to add to their weekly repertoire. Throughout the 6 week campaign (which had a lean media budget), the audience grew by 14k. 

Panadol Cold & Flu 

Panadol Cold & Flu wanted to amplify their seasonal integrated campaign Women Against Man Flu across multiple social channels with highly shareable content.

The Man Flu video parodied a public service announcement, with a stern female voice over providing stark, but humorous, contrast to the cartoon-like visuals. The art direction was inspired by the cut'n'paste style of Monty Python animations and more recent children's cartoons like Angela Anaconda. 

The style choice was made to emphasize the hilarity but contentiousness of the man-flu concept. 

Panadol Cold & Flu 

Stand-In Man was part of a seasonal, integrated campaign for Panadol Cold & Flu. It's aim was to engage the target audience (mums with a family) in a tongue-in-cheek way with the popular myth of Man Flu.

Goodlife Health Clubs

GLHC wanted to build their Twitter following and stand out amongst the glut of gyms offering health tips and inspiration. To differentiate, I created 140 Calories in 140 Characters, a simple and easy to engage with content piece that plays to the platform's strengths -- in particular the way people use it, dipping in and out. 

Concrete Playground 

Myspace Secret Shows

Newcastle Museum 

Cornersmith