The term you're looking for is "Charismatic Megafauna" or and it works in two directions:

People are more likely to identify with a large mammal than say, an ecologically vital insect or slime mold, especially if it's something regarded as "cute" like Pandas or Orcas or Elephants. People give more of a shit about the enviornment and do what you ask if they give a shit about the animal in question.

Picking a Keystone Species at the Very Tippy Top of the food chain (Apex predators like Tigers and Orca), or that needs VAST amounts of space kept pristine (Pandas, Elephants) means that you also have to preserve THE ENTIRE FUCKING FOOD CHAIN UNDERNEATH IT, and by extension, the habitat all them critters live in. So signing a law to protect Penguins protects not just their land nesting sites but the ocean they hunt in and the fish they eat and this protects vastly more species than protecting The-Actually-Load-Bearing-Deep-Sea-Sponges would.

So there are several species of frogs that have evolved to be so small that their vestibular balance system doesn't work well and I'm sorry but it's the funniest thing to watch them try to jump.

"Our recent history shows us that landlord abolition, while maintaining adequate levels of housing stock, is an entirely realistic ambition"

"We simply need to relearn the wisdom of the last century: to acknowledge that landlordism is the enemy of affordability"

"We are so beholden to landlords crying wolf that parliament has spent five years failing to do the one thing that, in 2019, every political party agreed needed to be done."

Were this a "golf courses have killed ______ species" or a "you're going to die 10 years sooner because of golf courses" piece, getting 1,000 notes would be a two-day affair.

I genuinely believe that at this time in our existence there is a moral obligation to share news about positive actions, and all the things people are doing to combat extinction at every level. There are so many things. Despair breeds inaction, and that's simply not an option.

The man does not know from cheese. The man "ain't never seen no cheese but orange before" and "I showed ya list to the cheese lady so if it's wrong it's her fault ok?"

I am 80% sure she sent him there for a really specific bleu cheese, 40% sure he does not have the very specific bleu cheese, and 100% sure he's done with her shit.

Our flight is delayed.

Cheese man has been demanding payment because apparently he went like six hours out of his way and paid with his own money and between the cheese and price of gas, he is pretty sure he does not have enough money in his account for an Uber home.

The lady is FLABBERGASTED that he is demanding payment at all, as she was under the impression he was doing this for her out of the goodness of his heart.

"OR ELSE WHAT?"

"I'm gonna-? THE BABY SHOWER? MONICA CAN'T EVEN HAVE THIS CHEESE SHE'S PREGNANT!"

"The cheese lady asked if it was for someone because the mushrooms or whatever in the cheese are dangerous for the baby or something?? You wanna poison Monica?"

"WHY WOULD I LIE ABOUT THAT?"

"YEAH OF COURSE I GOT THE CHEESE, THATS WHY I DON'T GOT MONEY FOR UBER!"

"YEAH, GO TELL! GO TELL MOMMA I STOPPED YOUR STUPID ASS FROM KILLING MONICA OR THE BABY! FUCK!"

*hangs up phone*

*head in hands, borderline hyperventilating*

The man in the three piece suit is in the chair next to him. He waits a moment, then reaches into his carryon and pulls out an entire bottle of wine with the TSA pre check sticker on it, and taps cheese guy on the shoulder.

2. Cheese guy is crying a little about the cash and opening up about his problems. The cheese lady is his younger sister. Suit guy is being very generous with his Pinot Blanc. We are having a picnic/improv family therapy session.

3. This is apparently the latest in a long string of his sister asking for something and then flaking when he asks to be paid back. Started with paying him back only some of what he was owed, then claiming something she paid for him was of equal value when it was not, then recently telling him his memory is wrong and he said it was a gift or that he'd do it for free.

"Yeah, the specific thing of trying to convince you your memory is unreliable is called gaslighting and it's really fucked up." I say

"yeeeeah. The other stuff I forgave because she's never really had a good job so she can't pay me back all the time but at least she was making an effort y'know? But that was. That was over the line."

"If you haven't already, check on the rest of your family's finances. My brother started trying to gaslight everyone when he started stealing from our parents." Says Pinot Blanc.

4. Shiba Inu Lady has purchased a cheddar. Apparently, the dog's name is Donut, and he's her service dog because she's severely visually impaired.

"Oh, he's a guide dog?" Asks cheese guy.

"oh, no." She laughs. "He's too short, and the way my eyes are, it's easier for me to navigate with a cane. No, the problem I have is that some morally impaired people see the cane and think they can get away with stealing my bag or assaulting me because I wouldn't be able to give a description- which is wrong, but rather than deal with that I got Donut, and he helps me by howling at anyone who gets in my personal space and biting anyone who grabs me!"

"Uh." Says Kirigumi. "He's been staring at me do I need to back up or..?"

"Ohdear! No, no- He wasn't looking at you! He loves cheese but he knows he's not supposed to beg so he decided the way to deal with something he wants but can't have is to stare in the other direction."

"OKAY!" Says Kirigumi. "I'm wearing fox pajamas and thought like. He thought I was another dog or something."

"No, no- he doesn't care about dogs, and you get a warning before he goes for the calves. Very helpful, when I was living in Italy!"

"Oh what part? I have family in Tuscany." Says Pinot.

2. I know they're planning to continue because Pinot talked to the gate agent so he and cheese guy can sit together and talk about family drama and cheese.

3. Pinot has been teaching him about different types of cheese and how to enjoy them.

4. Cheese guy apparently repairs computers and other technology devices for a living and is currently doing the software version of scraping barnacles and other crap off Pinot'macbook.